+250,000
+5 million
+3,000
+90,000
+300
Value 1
Unfiltered honesty
We tell you what your company is worth even if it's not what you want to hear. And we explain it in writing.
About us
We exist so that no company closes for lack of a successor.
Toño grew up in a family business and worked in investment banking and consulting. He brought both worlds together in Relevo Familiar.
Toño on social media
Every week we share a real deal with more than 250,000 people.
+250,000
social media followers
+3,000
qualified buyers
+44,000
Facebook followers
Toño Álvarez
Our story
From a family business to a firm that sells companies.
- 1Origin
Toño grows up in a family business
His father built a cleaning company from scratch. There he learned what it takes to build and what it takes to let go.
- 2Career
Investment banking and consulting
Citi, Oliver Wyman, Deloitte and Pic Blanc Advisory. Deals, valuations and family businesses from the other side of the table.
- 3Founding
Relevo Familiar is born
An advisory firm for buying and selling SMEs that talks like a business owner and works like a bank.
- 42026
The first companies listed and the first closing
The buyer portal launches and the first listed deal closes the same year.
Where our team has worked
The team
Who will pick up the phone.
A small team. The person you see here is the one who sits down with you. Toño Álvarez, son of a family business owner and a buyer of SMEs, leads every mandate personally. Analysts and operations work with him on every mandate.
“We tell you what your company is worth even if it's not what you want to hear. And we explain it in writing.”
Partners
The people who sit down with you.
CareerToño Álvarez
Founding partner
Career
Toño Álvarez
Founds Relevo Familiar and the Haz la Llamada podcast.
Founding partner of Pic Blanc Advisory in Dubai: advises the Saudi Ministry of Investment and NEOM.
Marina Ventures
Raises $2M from investors to buy small companies in the Emirates.
Investment banking at Citi: more than 15 deals, such as Naturgy's sale of CGE for €4,000M.
Consultant at Oliver Wyman: about 10 M&A projects in five countries.
Starts in M&A at Deloitte, in corporate finance.
CareerMarcos Poole
Operations director
Career
Marcos Poole
Operations director at Relevo Familiar.
Founds Rocket Capital: M&A and strategy with artificial intelligence and data.
lyntia
Strategy analyst at lyntia: purchase of 20 small fibre networks, and purchase and integration of a €50M company.
Rivergo Advisors
Strategy analyst at Rivergo Advisors: takes part in the sale of lyntia for €1,400M, with the Antin fund.
NovaQuality
Technology and finance consultant at NovaQuality Consulting.
Three values
Three values and what they mean in a deal.
Value 2
Your secret is our secret
In a deal, nobody knows which company is for sale until they sign the NDA, the non-disclosure agreement.
Value 3
Respect for your story
We treat your company the way you have treated it. We look for a buyer who carries it on, not one who takes it apart.
Reach
Buyers follow us before they meet us.
15,100
YouTube subscribers
114,685
Instagram followers
44,966
TikTok followers
16,579
LinkedIn followers
Publer, week of 21 September 2026.
Where we've appeared
Interviews, events and our own channels.
Frequently asked questions
What people ask us before they meet us.
Toño on the valuation, the offers and the final negotiation. An analyst day to day, with a weekly session with you.
An M&A advisory firm with its own buyer portal. The portal is the tool, the work is the mandate.
In Madrid. We work across Spain, almost always by video call. We go to the notary in person.